Marketing
Marketing, for all businesses, is the difference between succes and failure and the "Marketing" book recognises the importance of this aspect of the business world providing scope for discussion, opinion and research on the 4 P’s, the Boston Matrix and other marketing issues.
Product, price, promotion and place are crucial to the marketing mix, the mix itself is crucial to the success of any business however large or small.
A really useful textercise Book for all Business Studies students - ideal for homework, extension work or indeed classwork too.
Fully illustrated A4 Master Copies to make 36 page A5 books